Kroger with Keith Lee

co-director

Another fantastic collaboration with co-director Danielle Katvan, we spent weeks devising the perfect dinner to produce a series of TikToks for Kroger. Massive amounts of thought went into the casting, finding a mix of influencers and real people who brought unique perspectives and dishes to the Holidays. For the meal itself, there was a ton of orchestration to ensure that this was in fact the first time these people were meeting and that the dishes had been prepared exactly as they would have been prepared in our guests homes during the holidays. The result is people really laughing and genuinely reacting to these foods for the first time. Don’t sleep on Thanksgiving Jook.