Hilton - Connecting Room Concerts
Co-Director
We all had such a good time filming Hilton’s The Ad You Stay In that TBWA and Hilton invited myself and Danielle Katvan back to direct another brilliant social and TVC activation. The idea was simple and brilliant. Hilton would highlight their connecting rooms by staging a concert in them. The artist they had for this was the unbelievable Brandi Carlile. In addition to the concert we made a TVC with Brandi set to air during the Grammys (where Brandi won a few). Again Danielle and I fell into an easy an effortless rhythm. She spearheaded the TVC and I took point on the concert.
I LOVE concert series like Tiny Desk and Blogothique and was excited to bring my take to this one. Part of the magic of a paired down, unplugged concert is seeing and hearing the artist in a way that pulls back the production from their album and reveals the raw, unvarnished talent of their voice and their instrument. I was obsessed with capturing a feeling of authenticity through an unobtrusive method of capture and some clever, DIY lighting changes that didn’t interrupt the flow of the concert for Brandi or the guests.
Danielle’s feeling for tempo, lighting, and camera position shined in the TVC and the result is an intimate and heartfelt spot shared with Brandi and her actual children (who were great btw!)
As always TBWA and Hilton were beautiful partners to work with, supporting and adding to all of our ideas and churning out a lightning fast edit (we shot four days before AIRING)
Co-Director: Danielle Katvan, Agency: TBWA, Client: Hilton, Production Company: 1st Ave Machine, DP: Jordan Parrott, EP: Ella Nuortila, Producer: Rachel North, PD: Brittany Ingram, Editor: The Den