YouTube Brandcast 2021
Director | creative director | writer
Initially hired to write on the pitch, I got very involved in the creative, to the point that I was asked on as both co-creative director and director with the immensely talented Karim Charlebois-Zariffa. This was a huge show packed with celebs and 12 shoots spanning internationally. It’s hard to explain all the work that went into this. Everything: the set design, choreography and blocking, transitions, dialogue, edits, it all came out of mine and Karim’s minds. When creative shifted, we always found a new solution, and the end result is something visually compelling, effective, and god help me, entertaining.
