Stitch Fix - Retail Therapy

Director | Writer

Stitch Fix wanted to make a campaign, but they weren’t sure which direction they wanted to go in. Make a narrative comedy spot, or make a user generated testimonial. We figured, why not do both? After having done so much work over the past year in social, I was excited to get back to my roots and write and direct a good old fashioned television commercial. Also a first for me, we wrote and shot both a men’s and women’s version of the spot. The result of the (still running) campaign is Stitch Fix’s highest brand awareness in the past two years.