Stitch Fix - How It Works

Director

The second of two Stitch Fix campaigns I directed simultaneously, these stories focused on real customers and how Stitch Fix affected their lives. I love jobs like these, where I get to meet people from all over the country and get invited into their lives. Yes, we’re brought together to make a Stitch Fix commercial, but when they told us their stories– of not knowing what to wear postpartum, of having a completely empty closet after years in uniform in the armed forces, of needing a new wardrobe after a weight loss transformation– it’s impossible to stay cynical.