Diablo IV - Slay Pals

Director | Goat Man

As a former 14-year-old boy it goes without saying that I am a huge fan of the Diablo franchise. We had a hell of a time working on this project, one that had so much passion put into it from all departments that it felt more like making a short film than making a commercial.

Legendary studio Soopid Buddy (of Robot Chicken Fame) fabricated these dolls, and I even got to make a cameo as an angry and soon to be slain Goat Man.

Casting is always so important to me, and as a long time fan of Colin Stanley from the internet, I was thrilled to bring him into the audition and even more thrilled when he crushed it.

This might also be the first campaign I’ve been on that has related merch, and even more surreal than seeing your ad on tv is seeing images from your ad rendered by an artist for apparel.

As always, I’m including my previs video so that super fans can follow along the process from start to finish.